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![Total Competition: Lessons in Strategy from Formula One (English Edition) de [Ross Brawn, Adam Parr]](https://m.media-amazon.com/images/I/51VXQ0a9NwL._SY346_.jpg)
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Total Competition: Lessons in Strategy from Formula One (English Edition) Versión Kindle
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Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
- IdiomaInglés
- EditorialSimon & Schuster UK
- Fecha de publicación3 noviembre 2016
- Tamaño del archivo42239 KB
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Descripción del producto
Nota de la solapa
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. Just as Sir Alex Ferguson used his experiences as a football manager to write Leading, this book will appeal not only to the millions of Formula One fans who want to understand how Brawn operated, it will also provide many lessons in how to achieve your business goals. --Este texto se refiere a la edición kindle_edition .
Críticas
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' -- Edd Straw ― Autosport
'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.' ― Daily Express
'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' ― Motorsport --Este texto se refiere a una edición agotada o no disponible de este título.
Comentario del autor
Contraportada
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. Just as Sir Alex Ferguson used his experiences as a football manager to write Leading, this book will appeal not only to the millions of Formula One fans who want to understand how Brawn operated, it will also provide many lessons in how to achieve your business goals. --Este texto se refiere a la edición kindle_edition .
Biografía del autor
Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
--Este texto se refiere a una edición agotada o no disponible de este título.
Detalles del producto
- ASIN : B01I0C8D1C
- Editorial : Simon & Schuster UK (3 noviembre 2016)
- Idioma : Inglés
- Tamaño del archivo : 42239 KB
- Texto a voz : Activado
- Lector de pantalla : Compatibles
- Tipografía mejorada : Activado
- X-Ray : Activado
- Word Wise : Activado
- Notas adhesivas : En Kindle Scribe
- Longitud de impresión : 353 páginas
- Clasificación en los más vendidos de Amazon: nº123,007 en Tienda Kindle (Ver el Top 100 en Tienda Kindle)
- nº20 en Deportes de motor en inglés
- nº203 en Rally
- nº531 en Deportes en idiomas extranjeros
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Principales reseñas de España
Ha surgido un problema al filtrar las opiniones justo en este momento. Vuelva a intentarlo en otro momento.
A nivel personal he de decir que me ha gustado el formato y la innovación, aunque creo que no es el mejor género para hacer este tipo de inventos.
Impagable poder conocer de primera mano lo que pasó por una de las mentes más brillantes que han trabajado nunca en el circo de la Fórmula 1 durante muchos de los retos a los que se tuvo que enfrentar en su carrera.
Reseñas más importantes de otros países

His PhD research was into ancient Chinese war theory ('The Art of War') and therein lies the problem with this book.
Parr obviously feels that his research merits a wider audience and he uses this book to achieve this.
Part of the book is a précis of Ross Brawn's career and this is interesting and enjoyable. Its only fault is that it could and should have been told more fully.
The rest of the book is a verbatim transcript of a conversation between Parr and Brawn where Parr attempts to draw a comparison between Brawn's racing strategy and the Chinese 'Art of War' as explained in his research paper.
A tenuous link at the best, and really rather heavy going. I found myself skipping chunks of it. I am surprised that Brawn allowed himself to be used in this way.
Another problem with this book is that it has half-told Brawn’s story and thus queered the pitch for a decent book about Brawn.

The book is billed as being a look at strategy useful to those with little or no knowledge of F1, but in reality, unless you have a good knowledge of F1 I suspect that at least half the book will make little or no sense.
If the book were judged as a wider work on strategy, applicable to a wider audience, it would fail.
The pieces on strategy itself, including digressions into the Sun Zu, were for me very weak, and detracted from the book. They seemed to not really fit with the narrative; an example of a book trying to do too much.
The parts with Ross Brawn discussing his working practices were truly excellent, and the parts where he discusses his working practices with Michael Schumacher were particularly strong. His focus on discipline, rhythms, routines, and processes, are particularly worthwhile.
I found the book overly long. A bolder editor could have taken between 50 and 100 pages out of this book without doing any significant damage. Certainly the portions on military strategy could be removed (an odd digression that is not effective, and quite boring), but also tidying up some repetition.
The book is written in a Q&A format, which I found to be a refreshing and interesting way to present a book, giving it almost the feel of a magazine article.

Previous comments about Adam Parr's sections led me to expect a low interest but I found it insightful and well explained while making lessons learned from military battles relevant.
Overall I found it a page turner so would fully recommend it.

The book is written as the transcript of a conversation, which takes a little while to get comfortable with, but the content is fascinating and wide ranging, with enough advice to count itself a self-help or management training book and enough specifics to be interesting to a die hard F1 fan.

Honda was withdrawing from F1 and Brawn with the help of a Mercedes engine and a brilliant car developed the year before, won the title.
What was really a delight for me was to discover in Ross a fine man, with principles and deep caring for people as well as for technical side of the stuff. I found some introduction from Parr were too long but the answers of Ross were clear and full of substance. Every fan of F1 would love the book as it gives insights much deeper than the regular articles about the sport. You get to know also the unseen (and ugly) sides of Toto and Nikki and Bernie, principles of management and working with people.